Visibility
What AI says about you
Whether your brand is named, how it is described, where it ranks and which competitors appear next to it.
AI visibility for brands and agencies
Understand how AI engines see your brand.
When people ask ChatGPT, Gemini or Perplexity, is your brand in the answer? DelveDeep shows where you appear, which sources the models cite and how reliable they are, and whether your domain is accessible to AI.
Which pages speak positively or negatively about your brand?
ChatGPT
Gemini
Perplexity
Claude
DeepSeekWorkspaceQ2 brand audit
AI Visibility Score74.2
+12.8%Mentions68%
Citations41
Competitors9
Model coverage
GPTHigh
GEMMedium
PRXWatch
Top cited sources
owned domain18
industry media11
public profiles8
What you find out
Three questions, one measurement.
Every DelveDeep run answers the same three questions, for your brand and for your competitors.
Sources
Which sources shape the answer
The sites the models cite when they talk about you, how authoritative each one is, whether the cited links still work, and which of them you control.
Foundation
Whether your domain is accessible to AI
Crawlability, robots.txt, sitemap, structured data: the technical signals that decide whether an AI crawler can reach, read and cite your pages.
Then what
Every finding ends in one of four actions.
Protect
Positive and working sources should be monitored, preserved and kept up to date.
Recover
Broken or degraded links can be recovered before they reduce trust and citation quality.
Refresh
Cited but weak pages can be rewritten, enriched or made clearer for AI systems.
Mitigate
Negative or misleading sources should be tracked and countered with stronger signals.
Source mix
Separate owned assets, third-party reviews and risky sources.
What we measure
Every stage of the purchase, at the depth you need.
The questions follow the path a customer takes: from the first search to the choice, from support to renewal, up to the moment they think about leaving.
- Discovery
- Decision
- Onboarding
- Support
- Critical moments
- Renewal
- Leaving
A first reading
A few key questions to the main engines: where your brand stands today, quickly.
The full analysis
Hundreds of questions across every stage of the journey and every engine in the panel, repeated over time.
Local presence
For shops, branches and practices: whether AI names you when someone asks for a place nearby.
On top of the questions every brand shares, some sectors have question sets of their own, written for how their customers actually ask.
How it works
How to measure your brand's AI visibility
The same four steps every DelveDeep run follows, whether it is a one-off audit or a scheduled campaign.
- 1
Define the questions that matter
Start from the questions your buyers actually ask an AI engine: category, brand, comparison and local queries. DelveDeep builds the prompt set from a structured library rather than a handful of ad-hoc prompts.
- 2
Run the panel of AI engines
The same prompt set is sent to several engines in one run, so differences come from the models and not from the wording. Repeat on a schedule to get a comparable time series.
- 3
Read mentions, sentiment and sources
Each answer is analysed for brand mentions, sentiment, competitor position and the sources cited, then turned into scores you can compare run after run.
- 4
Fix the sources and measure again
Work on what the answers actually rely on: your own pages, third-party sources, and the domain readiness signals AI crawlers read. Then re-run and compare against the previous run.
AI engines are large language models: each answer is generated for a single user and never published as a ranked page, which is why visibility has to be sampled repeatedly instead of read off a results page.
Who it is for
For the people who answer for the brand.
Brands and marketing teams
Know how AI describes your brand, products and locations, and bring evidence instead of screenshots when you report on it.
Request a demoAgencies
Add AI visibility to your clients' reporting: repeatable measurements, competitor benchmarks and an action plan for every source.
DelveDeep for agenciesArticles
Research, case studies and signals from AI answers.
Reproducible analyses show how AI engines describe brands, companies, places, products and public figures.
FAQ
Questions we get asked about AI visibility.
Short answers to what teams ask before they start measuring how AI engines describe their brand.
What is AI visibility?
AI visibility is how often and how favourably a brand appears inside answers generated by AI engines such as ChatGPT, Gemini, Perplexity and Claude. Unlike a search ranking, there is no public results page to inspect: the answer is composed for each user, so visibility has to be measured by asking the models directly and analysing what they reply.
How does DelveDeep measure it?
DelveDeep runs structured prompt libraries against several AI engines on a repeatable schedule, then analyses each answer for brand mentions, sentiment, position against competitors and the sources cited. Results are scored with Lighthouse-style KPIs so two runs taken weeks apart can be compared directly.
Which AI engines does DelveDeep cover?
The measured panel includes ChatGPT, Gemini, Perplexity and Claude, plus rotating coverage of DeepSeek, Meta AI, Qwen, Copilot and Google AI Overviews. Engine choice matters by market: buyers in China or Japan often use models that are absent from European reporting.
Why do AI engines cite some sources and not others?
Models favour sources that are reachable, well structured and consistent with the rest of the web. DelveDeep audits which pages actually shape the answers about a brand, whether those pages are owned or third-party, and whether the domain is technically readable by AI crawlers.
Is AI visibility the same as SEO?
No. SEO optimises for a ranked list of links, AI visibility optimises for being named and cited inside a generated answer. The technical foundations overlap — crawlability, structured data, clear content — but the measurement and the outcome are different.
Who uses DelveDeep?
Marketing teams, agencies and decision makers who need evidence rather than anecdotes about how their brand, products or locations are represented in AI-mediated discovery.
Start with your own domain.
The free check shows what an AI crawler finds on your site, with the results right on the page.